The value of Continuing Education for funeral professional oftentimes is not appreciated or understood. The simple truth is funeral service is not an industry that sees vast amounts of change in technology. True change is there but it is very gradual. Hence, the human factor takes over and funeral professionals become complacent. They are basically doing the same thing in the same way every day. The one exception is the internet. They have been bitten by that same bug that has literally bitten every other industry and business around the globe.
And, with the exception of internet death notices which many feel obliged to place on the website, (more times as not because the other funeral home in town does) the website never changes.
So! What then is the value of continuing education? To refresh the funeral director’s thinking to those things learned in school and long set aside. To get him to “think outside the box” (I hate clichés). Maybe there is another way. The responsibility of the Continuing Education Provider is to motivate him to question just what it is he does. And, maybe even consider making some changes.
Where the funeral industry was once thought to be among the most stable, the volatile economy and the shift in people’s views about funeral services is now affecting this industry. Funerals are a deep-rooted tradition where the primary focus in conventional funeral homes had always been the body. Maybe it’s time to redirect or rather, expand the focus.
There are a number of trends indicating opportunities for growth: Cremation services will continue to rise; Funeral facilities are becoming a gathering place for venues such as weddings, birthdays, and other celebratory occasions; Funeral homes will continue to use social media as a means of communication; Home and green funerals and green burials will continue to rise; and Alkaline Hydrolysis as a form of disposition will continue to be accepted. Maybe it’s time to utilize those mandatory annual CE credits as a way to benefit your standings in the industry and take advantage of growth opportunities.
Besides the traditional classroom setting, there are a number of CE resources available as a way to obtain these credits as a means of convenience. Online courses and home study are always an opportune way to achieve this especially when time management and travel may be the issue. In addition, these courses offer a consistent curriculum, which is vital when trying to educate a group of people from the same organization. CE credits may also be achieved through participation in events and seminars as well as offering a great networking opportunity with industry professionals.
Continuing Education is a great business and professional tool. Take the time to evaluate yourself and your opportunities to determine where you might want to grow and make your CE credits count.
Richard A. Santore, Pres. Practicum Strategies
Practicum Strategies is an approved provider of Continuing Education in every State that accepts Online and Home-Study Continuing Education Courses for Funeral Professionals. Richard can be reached by email at Richard@pshomestudy.com or 800-731-4714 Visit Practicum Strategies website at www.pshomestudy.com
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